Because today’s Gospel demands it…
From today's Gospel, John 15:12-15, which is also the Gospel this Sunday:
"This is my commandment: love one another as I love you. No one has greater love than this, to lay down one's life for one's friends. You are my friends if you do what I command you. I no longer call you slaves, because a slave does not know what his master is doing. I have called you friends."
Must-read follow-up: The Inexhaustible Poetics of Sonseed