That’s the title of a piece I wrote for Catholic Exchange, which was adapted from The Church and New Media book:
“Marshall McLuhan, a 1960s media prophet, was one of the first to predict how digital technology shapes culture. Decades before the Internet became mainstream, McLuhan warned of the unintended effects brought by each new communication tool. His still-famous phrase “the medium is the message” summarizes his thoughts by pointing out that a particular medium shapes a message more than the content it carries.
For example, McLuhan, a late convert to Catholicism, would affirm that a sermon delivered through radio, through television, through a blog, and through YouTube would be received in drastically different ways. The radio sermon would be listened to with sustained attention, the television sermon would be viewed as entertainment, the blog sermon would be shallowly skimmed, and the YouTube sermon would be gauged by its visual and emotional effects.
Many Christians operate out of the belief that we can “communicate the same message through new means.” They assume what McLuhan adamantly denied, that communication mediums can be neutral. For better or worse, however, new media conditions whatever the Church shares through these technologies; how we think, relate, speak, read, worship, and pray are all influenced by these tools and the culture they create.”
(Image Credit: Joe’s Box)