One of the most common questions people ask me at conferences and speaking events is, “How many minutes do you spend each day on social media?” It’s a great question that we don’t really address in The Church and New Media. I typically reply:
“Well, that’s tough to answer. Some people block out a specific amount of time to use social media, and then avoid it the rest of the day. But I use it in bits and pieces all day (and all night)—five minutes here, ten minutes there. So your question is kind of like me asking you, ‘How many minutes do you spend each day talking?’
It’s difficult to estimate, but if I had to guess I’d say roughly 1-2 hours each day, creating and posting content, and engaging people through social media.”
But what if you don’t have that much time? What if you want a strong presence on Facebook, Twitter, Pinterest, and Instagram, but in as few minutes as possible?
If that’s you, then the infographic below should help. It offers a simple time-budget which will allow you to master social media in just thirty minutes a day.
Obviously, more time is better, and if you can double or triple that amount you’ll be far more effective. But if you only have half-an-hour, and you spread it across these different platforms, you’ll be off to a great start.